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Quick, What’s Your Message?

“We’re hoping the economy turns around sometime this year so we can work on crafting our message,” an anonymous VP of marketing said to me last week. That’s funny. The reason I contacted this company...

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Marketing Services: Should You Build or Buy?

While I was courting the business of a Fortune 500 company last year, the company’s CMO turned to me and said, “You know, I can hire people to do everything but think.” The company’s marketing staff –...

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